If your tech business feels heavy and complex, I’ve got some good news for you. The secret to growing your tech business from where it is now to where you want it to be is SIMPLICITY.
When you started a business, you focused solely on survival. You did whatever it takes to stay in business. You took on whatever clients will hire you and deliver your services any way you can.
Though you simplified the business in some areas, over time, your business becomes complex.
For instance, you may create multiple tech practice areas, build a team with various capabilities, sign complex deals, automate emails for marketing, or hire virtual assistants to complete repetitive tasks. We add these things, but lose sight of the fact that this adds complexity to our business, and it’s very hard to scale complexity.
A lot of technopreneurs assume that a more profitable tech business is just a larger version of their business. In actuality, the business that thrives and creates more freedom for the founder are based on simplicity, not complexity.
I’d like you to challenge your assumptions about scaling and business growth.
If you feel you have too much on your plate already, remember, there are only so many hours in a day. You won’t create a larger, more profitable business by doing the same things that got you where you currently are.
We’ve all heard the phrase, “What got you here won’t get you there.”
What’s Your Vision?
Here’s a quick exercise you can do to think about where you’re headed and make sure you’re on the right path to creating the ‘tech business of tomorrow’.
Pull out a sheet of paper and spend five minutes writing down your vision of what you want your practice to be.
What do you want your revenue and profits to be?
Who do you want in your business?
What kind of clients do you want to serve?
Then, look at where you are today and ask yourself, “Is everything I’m doing right now consistent with that vision?”
Almost all technopreneurs that do this exercise will find that the answer is ‘No’.
They’ll find it’s impossible to double their revenue by continuing to work in the same linear way they’re doing right now.
Once you’ve finished this exercise, you’ll see you need to jettison some of your activities to get you on the path from where you are to where you want to go.
Of course, the million dollar question is, “What exactly does that path look like?”
You have to start somewhere, and without a clear vision of where you want to go, you’ll never be able to create a step-by-step process to get there.
Hopefully, you’ll find this model helpful in thinking through some of the things you need to get rid of to simplify and lighten your practice. If you want to double your business, it needs to become more simple for you, not more complicated.
Life would be easier, revenue would increase, your processes would improve, and you’ll move up in the market much faster when you work on simplicity, rather than scaling the complexity you have today.
P.S. Whenever you’re ready… here are 3 ways I can help you grow your tech business :
1. Grab a free copy of useful stuff that can help you grow your tech business. More in our blog.
4 Ways to Position Your Tech Business to Attract More Clients Click here.
3 Mistakes to Avoid In Your Tech Business To Grow Revenue Click here.
2. Schedule a 15 Minute assessment call with us – Click here.
We have worked with a bunch of tech companies and have offered them systems, strategies and coaching to attract and convert clients. We help you install sales and marketing systems that automate stuff and help flood leads and drive higher revenues and margins. Talk to us.
3 Join our Techcelerate Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Techcelerate this month… stay tuned for details. If you’d like to work with us on your client-getting and scale plans… just reply to this message and put “Case Study” in the subject line.
Life is short. Take action and grow. Best Wishes.