Customer Experience

Post Covid, 6 Ways TechCEOs Can Jumpstart Customer Engagement

COVID-19 has been one of the biggest global challenges of our generation. Customer behaviour is changing at a staggering pace, and...

How Weak Messaging Can Derail Your Demand Generation?

Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...

Can Small Technology Players beat the Big Guys?

Happy Chinese New Year folks. Over the past year, I have been talking to many CEOs of small and mid sized technology companies in South...

Be Conscious, Not Compulsive in Selling

(Reading time 4 mins. In 2017, let’s be conscious, not be compulsive and mindless in chasing growth. It works.) 2016. Oh, what a year it...

B4B Selling loves customer experience

(Reading time 4 mins. Why should you switch your sales philosophy?) Finally, after years of pounding clients with calls, email blasts,...