What’s The Difference Between Sales & Marketing Content?
As we continue to help Tech firms drive demand and accelerate revenue growth, we’ve have come across many TechCEOs with different levels...
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Magendar Rajasekaran
- Nov 11, 2019
- 5 min
How Can TechCEOs Capitalise On Events To Drive Leads?
B2B Events should be part of any TechCEOs demand generation strategy. We recommend atleast 2 events any growing firm should participate...
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Magendar Rajasekaran
- Nov 1, 2019
- 6 min
How Weak Messaging Can Derail Your Demand Generation?
Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
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Magendar Rajasekaran
- Oct 16, 2019
- 5 min
Do TechCEOs Get ROI From Marketing?
Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
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Magendar Rajasekaran
- Oct 7, 2019
- 5 min
5 Steps Singapore TechCEOs Should Take to Scale Business
Given it’s strategic advantage of location, Gov support, eco-systems and access to technology – why do TechCEOs in Singapore struggle to...
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Magendar Rajasekaran
- Sep 30, 2019
- 3 min
Should Tech Firms Consider Re-Branding to Drive New Demand?
When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
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Magendar Rajasekaran
- Sep 29, 2019
- 5 min
Driving Demand in The US Market Doesn’t Have To Be A Pain
Well, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
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Magendar Rajasekaran
- May 19, 2019
- 3 min
Selling To Market of One
In any tech market these days, there’s really first place, second place, maybe third and then the rest. Who wants to be rest? When you...
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Magendar Rajasekaran
- May 18, 2019
- 6 min
10 Reasons Why Technoprenuers Don’t Grow Revenues?
Most of you got into tech business because of the “promise”. Promise to earn an income. You want to create money freedom for yourself...
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Magendar Rajasekaran
- May 14, 2019
- 4 min
Customer Buying Journey beats MarTech Anyday!
Between a customer first visiting your website or connecting with you in Linkedin and being closed is a journey filled with opportunities...
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Magendar Rajasekaran
- Nov 18, 2018
- 4 min
Why You Should Brand Your Tech Business?
Most technopreneurs generally start out by focusing on what they’re good at and what they can sell. This is good and a must. Without an...
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Magendar Rajasekaran
- Oct 9, 2018
- 3 min
Why Build Authority Positioning in Your Niche?
Ok, you have built a kickass cloud management, optimization platform. Or you have just built an AI widget with APIs that can connect with...
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Magendar Rajasekaran
- Oct 8, 2018
- 2 min
How to keep Go To Market Strategy simple?
I have been observing and working with company companies on how they take their product or service to market. While most have it right to...
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Magendar Rajasekaran
- Oct 8, 2018
- 5 min
8 Tech Firm Marketing Activities To Do Every Day
Technology firms marketing is now an umbrella term that encompasses a whole bunch of actions. It’s important to note that the...
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Magendar Rajasekaran
- Oct 7, 2018
- 4 min
Three Metrics Technopreneurs Must Track for Success
Most Technopreneurs don’t define success. They define what success is not. Instead of focusing on the things they can control to build...
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Magendar Rajasekaran
- Oct 6, 2018
- 5 min
How I Teach Technoprenuers to Act Like Fortune 500 Tech Shop?
Teaching Technopreneurs running a $3M tech shop to act like Fortune 500 Silicon Valley enterprise is less of a business switch and more...
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Magendar Rajasekaran
- Oct 6, 2018
- 4 min
Why It’s Easy To Get 80% Share In a Niche Segment?
Peter Theil in his book ‘Zero to One’ wrote, “It’s much better to be the last mover—that is, to make the last great development in a...
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Magendar Rajasekaran
- Oct 6, 2018
- 8 min
The 12 Accelerators: How To Scale Your Tech Business Fast?
I want to teach you the model that helps us scale your Technology businesses. You could be a System Integrator, Software or Hardware OEM,...
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Magendar Rajasekaran
- Oct 1, 2018
- 3 min
How to Double Your Tech Business Growth By Simplifying Your Plan?
If your tech business feels heavy and complex, I’ve got some good news for you. The secret to growing your tech business from where it is...
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Magendar Rajasekaran
- Sep 29, 2018
- 3 min
Why Tech Firms confuse ‘Lead Gen’ and Inbound Marketing?
Most Technopreneurs assume lead generation involves making a bunch of phone calls, meet a few people in the network or hire a...
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