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    What’s The Difference Between Sales & Marketing Content?
    Magendar Rajasekaran
    • Mar 20, 2020
    • 5 min

    What’s The Difference Between Sales & Marketing Content?

    As we continue to help Tech firms drive demand and accelerate revenue growth, we’ve have come across many TechCEOs with different levels...
    4 views0 comments
    How Can TechCEOs Capitalise On Events To Drive Leads?
    Magendar Rajasekaran
    • Nov 11, 2019
    • 5 min

    How Can TechCEOs Capitalise On Events To Drive Leads?

    B2B Events should be part of any TechCEOs demand generation strategy. We recommend atleast 2 events any growing firm should participate...
    4 views0 comments
    How Weak Messaging Can Derail Your Demand Generation?
    Magendar Rajasekaran
    • Nov 1, 2019
    • 6 min

    How Weak Messaging Can Derail Your Demand Generation?

    Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
    8 views0 comments
    Do TechCEOs Get ROI From Marketing?
    Magendar Rajasekaran
    • Oct 17, 2019
    • 5 min

    Do TechCEOs Get ROI From Marketing?

    Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
    6 views0 comments
    5 Steps Singapore TechCEOs Should Take to Scale Business
    Magendar Rajasekaran
    • Oct 7, 2019
    • 5 min

    5 Steps Singapore TechCEOs Should Take to Scale Business

    Given it’s strategic advantage of location, Gov support, eco-systems and access to technology – why do TechCEOs in Singapore struggle to...
    4 views0 comments
    Should Tech Firms Consider Re-Branding to Drive New Demand?
    Magendar Rajasekaran
    • Sep 30, 2019
    • 3 min

    Should Tech Firms Consider Re-Branding to Drive New Demand?

    When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
    4 views0 comments
    Driving Demand in The US Market Doesn’t Have To Be A Pain
    Magendar Rajasekaran
    • Sep 29, 2019
    • 5 min

    Driving Demand in The US Market Doesn’t Have To Be A Pain

    Well, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
    6 views0 comments
    Selling To Market of One
    Magendar Rajasekaran
    • May 20, 2019
    • 3 min

    Selling To Market of One

    In any tech market these days, there’s really first place, second place, maybe third and then the rest.​ Who wants to be rest? When you...
    3 views0 comments
    10 Reasons Why Technoprenuers Don’t Grow Revenues?
    Magendar Rajasekaran
    • May 18, 2019
    • 6 min

    10 Reasons Why Technoprenuers Don’t Grow Revenues?

    Most of you got into tech business because of the “promise”.   Promise to earn an income. You want to create money freedom for yourself...
    7 views0 comments
    Customer Buying Journey beats MarTech Anyday!
    Magendar Rajasekaran
    • May 15, 2019
    • 4 min

    Customer Buying Journey beats MarTech Anyday!

    Between a customer first visiting your website or connecting with you in Linkedin and being closed is a journey filled with opportunities...
    5 views0 comments
    Why You Should Brand Your Tech Business?
    Magendar Rajasekaran
    • Nov 19, 2018
    • 4 min

    Why You Should Brand Your Tech Business?

    Most technopreneurs generally start out by focusing on what they’re good at and what they can sell. This is good and a must. Without an...
    2 views0 comments
    Why Build Authority Positioning in Your Niche?
    Magendar Rajasekaran
    • Oct 9, 2018
    • 3 min

    Why Build Authority Positioning in Your Niche?

    Ok, you have built a kickass cloud management, optimization platform. Or you have just built an AI widget with APIs that can connect with...
    4 views0 comments
    How to keep Go To Market Strategy simple?
    Magendar Rajasekaran
    • Oct 8, 2018
    • 2 min

    How to keep Go To Market Strategy simple?

    I have been observing and working with company companies on how they take their product or service to market. While most have it right to...
    6 views0 comments
    8 Tech Firm Marketing Activities To Do Every Day
    Magendar Rajasekaran
    • Oct 8, 2018
    • 5 min

    8 Tech Firm Marketing Activities To Do Every Day

    Technology firms marketing is now an umbrella term that encompasses a whole bunch of actions. It’s important to note that the...
    2 views0 comments
    Three Metrics Technopreneurs Must Track for Success
    Magendar Rajasekaran
    • Oct 7, 2018
    • 4 min

    Three Metrics Technopreneurs Must Track for Success

    Most Technopreneurs don’t define success. They define what success is not. Instead of focusing on the things they can control to build...
    4 views0 comments
    How I Teach Technoprenuers to Act Like Fortune 500 Tech Shop?
    Magendar Rajasekaran
    • Oct 7, 2018
    • 5 min

    How I Teach Technoprenuers to Act Like Fortune 500 Tech Shop?

    Teaching Technopreneurs running a $3M tech shop to act like Fortune 500 Silicon Valley enterprise is less of a business switch and more...
    3 views0 comments
    Why It’s Easy To Get 80% Share In a Niche Segment?
    Magendar Rajasekaran
    • Oct 6, 2018
    • 4 min

    Why It’s Easy To Get 80% Share In a Niche Segment?

    Peter Theil in his book ‘Zero to One’ wrote, “It’s much better to be the last mover—that is, to make the last great development in a...
    2 views0 comments
    The 12 Accelerators: How To Scale Your Tech Business Fast?
    Magendar Rajasekaran
    • Oct 6, 2018
    • 8 min

    The 12 Accelerators: How To Scale Your Tech Business Fast?

    I want to teach you the model that helps us scale your Technology businesses. You could be a System Integrator, Software or Hardware OEM,...
    2 views0 comments
    How to Double Your Tech Business Growth By Simplifying Your Plan?
    Magendar Rajasekaran
    • Oct 1, 2018
    • 3 min

    How to Double Your Tech Business Growth By Simplifying Your Plan?

    If your tech business feels heavy and complex, I’ve got some good news for you. The secret to growing your tech business from where it is...
    2 views0 comments
    Why Tech Firms confuse ‘Lead Gen’ and Inbound Marketing?
    Magendar Rajasekaran
    • Sep 29, 2018
    • 3 min

    Why Tech Firms confuse ‘Lead Gen’ and Inbound Marketing?

    Most Technopreneurs assume lead generation involves making a bunch of phone calls, meet a few people in the network or hire a...
    2 views0 comments
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