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10 Reasons why you should not rely on OEM partner channel?
“Mag’ let’s leech on and use our OEM sales channel to scale our business from $20M to $50M.” Many TechCEOs have this wish of building...
Magendar Rajasekaran
Jan 22, 20203 min read


Driving Demand in The US Market Doesn’t Have To Be A Pain
Well, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
Magendar Rajasekaran
Sep 29, 20195 min read


How to keep Go To Market Strategy simple?
I have been observing and working with company companies on how they take their product or service to market. While most have it right to...
Magendar Rajasekaran
Oct 8, 20182 min read


8 Tech Firm Marketing Activities To Do Every Day
Technology firms marketing is now an umbrella term that encompasses a whole bunch of actions. It’s important to note that the...
Magendar Rajasekaran
Oct 8, 20185 min read


Three Metrics Technopreneurs Must Track for Success
Most Technopreneurs don’t define success. They define what success is not. Instead of focusing on the things they can control to build...
Magendar Rajasekaran
Oct 7, 20184 min read


Top 4 Sales Challenges in Mid Size Technology Firms
Reading time 4 mins. If you are a CEO or entrepreneur of a mid-sized technology firm, this article is for you. Well, here are some...
Magendar Rajasekaran
Jul 20, 20186 min read


Is Your Sales Team Bridging The Value Gap?
If you are a sales leader, I am sure you are hearing a lot of these from your sellers right now. “Clients are indecisive. They can’t make...
Magendar Rajasekaran
Jul 17, 20183 min read


Why Poor Enablement Leads To Sales People Failing?
There has been much written and discussed on how sales people fail themselves. Totally agree. But then there is another side to the...
Magendar Rajasekaran
Jul 9, 20182 min read


Build Your Own Sales Process and Trust It!
Start answering these questions: 1. Do you have a standardised lead and opportunity management process that has been rolled-out to anyone...
Magendar Rajasekaran
Jul 9, 20184 min read
Good Stress Vs Bad Stress in Selling
Sellers often chase targets and try to achieve sales objectives in their job. Often they succumb to burn outs, lows and struggle to get...
Magendar Rajasekaran
Apr 6, 20181 min read


B4B Sales Agility Workshop at S&I Systems
It was fantastic to see sellers at S&I System make an intentional mind shift and ready to move from SLA driven features and function...
Magendar Rajasekaran
Apr 6, 20181 min read
Why 10,000+ Tech Sellers will miss quota in SEA?
Close to 10,000+ client facing Technology Sellers and Account Managers will miss their quota. You know why? The dreaded SALES STALL is...
Magendar Rajasekaran
Feb 16, 20171 min read
Can Small Technology Players beat the Big Guys?
Happy Chinese New Year folks. Over the past year, I have been talking to many CEOs of small and mid sized technology companies in South...
Magendar Rajasekaran
Jan 26, 20171 min read


Be Conscious, Not Compulsive in Selling
(Reading time 4 mins. In 2017, let’s be conscious, not be compulsive and mindless in chasing growth. It works.) 2016. Oh, what a year it...
Magendar Rajasekaran
Jan 23, 20176 min read


B4B Selling loves customer experience
(Reading time 4 mins. Why should you switch your sales philosophy?) Finally, after years of pounding clients with calls, email blasts,...
Magendar Rajasekaran
Dec 26, 20165 min read


Why B4B Selling is the way to go?
(Reading time 3-4 minutes. Bet, it will make you think) Don’t get swayed by the acronym. There is much more than what meets the eye. If...
Magendar Rajasekaran
Dec 26, 20165 min read


B2B is dead. B4B is born.
(Reading time 4 minutes. Lengthy but intriguing) Isn’t this a bold idea? What’s in a title? Maybe everything. Something that is very...
Magendar Rajasekaran
Dec 26, 20164 min read


Stop Selling, Start Engaging
It’s Q2 for some companies. Probably end of the year for others. If you are a Sales or Business Development Executive you just have 20...
Magendar Rajasekaran
Dec 26, 20163 min read
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