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Post Covid, 6 Ways TechCEOs Can Jumpstart Customer Engagement
COVID-19 has been one of the biggest global challenges of our generation. Customer behaviour is changing at a staggering pace, and...
Magendar Rajasekaran
Jul 30, 20205 min read


How To Drive Post-Covid demand Acceleration?
Leveraging Transformation to Win in the Second Half of 2020 Re-segment your target market. Micro-segment it if required. It’s bit of a...
Magendar Rajasekaran
Jul 10, 20201 min read


Is Your Sales Mechanics aligned to Post Covid Message?
If COVID-19 has impacted the effectiveness of your outbound sales campaigns, you’re not alone. A lot of TechCEOs are in similar...
Magendar Rajasekaran
May 31, 20204 min read


10 Steps TechCEOs Should Take To Bounce Back
If a disease can teach wisdom beyond our understanding of how precarious and precious life is, the coronavirus has offered multiple...
Magendar Rajasekaran
Mar 22, 20206 min read


What’s The Difference Between Sales & Marketing Content?
As we continue to help Tech firms drive demand and accelerate revenue growth, we’ve have come across many TechCEOs with different levels...
Magendar Rajasekaran
Mar 20, 20205 min read


10 Reasons why you should not rely on OEM partner channel?
“Mag’ let’s leech on and use our OEM sales channel to scale our business from $20M to $50M.” Many TechCEOs have this wish of building...
Magendar Rajasekaran
Jan 22, 20203 min read


How Can TechCEOs Capitalise On Events To Drive Leads?
B2B Events should be part of any TechCEOs demand generation strategy. We recommend atleast 2 events any growing firm should participate...
Magendar Rajasekaran
Nov 11, 20195 min read


How Weak Messaging Can Derail Your Demand Generation?
Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
Magendar Rajasekaran
Nov 1, 20196 min read


Do TechCEOs Get ROI From Marketing?
Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
Magendar Rajasekaran
Oct 16, 20195 min read


5 Steps Singapore TechCEOs Should Take to Scale Business
Given it’s strategic advantage of location, Gov support, eco-systems and access to technology – why do TechCEOs in Singapore struggle to...
Magendar Rajasekaran
Oct 7, 20195 min read


Should Tech Firms Consider Re-Branding to Drive New Demand?
When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
Magendar Rajasekaran
Sep 30, 20193 min read


Driving Demand in The US Market Doesn’t Have To Be A Pain
Well, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
Magendar Rajasekaran
Sep 29, 20195 min read
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