Leveraging Transformation to Win in the Second Half of 2020
Re-segment your target market. Micro-segment it if required. It’s bit of a mayhem out there.
Change your perspective on how to reach and resonate with customers.
Strategy wins and losses through COVID-19.
Evaluate both sales & marketing budget for the last half of 2020.
Get sales coverage model right.
Rejig product and services portfolio and be on message.