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Is Your Sales Mechanics aligned to Post Covid Message?
If COVID-19 has impacted the effectiveness of your outbound sales campaigns, you’re not alone. A lot of TechCEOs are in similar...
Magendar Rajasekaran
May 31, 20204 min read


What’s The Difference Between Sales & Marketing Content?
As we continue to help Tech firms drive demand and accelerate revenue growth, we’ve have come across many TechCEOs with different levels...
Magendar Rajasekaran
Mar 20, 20205 min read


5 Steps Singapore TechCEOs Should Take to Scale Business
Given it’s strategic advantage of location, Gov support, eco-systems and access to technology – why do TechCEOs in Singapore struggle to...
Magendar Rajasekaran
Oct 7, 20195 min read


Sales, Scale And Your Company Valuation
Sales and scale are important factors in determining a tech firm’s valuation. Though it’s difficult to get this right, it should...
Magendar Rajasekaran
May 25, 20195 min read


6 Steps Mid Size Tech Companies Can Take to 2X Revenues Within 12 Months
Over past 3 months, we studied 78 small and mid sized tech companies in South East Asia and and this is what we found out. P.S. Whenever...
Magendar Rajasekaran
Jan 12, 20191 min read


Why You Should Brand Your Tech Business?
Most technopreneurs generally start out by focusing on what they’re good at and what they can sell. This is good and a must. Without an...
Magendar Rajasekaran
Nov 18, 20184 min read


Grow Your Tech Business With One Simple Mindset Shift
Recently, I notice a lot of technopreneurs who glamorize the many roles they play in a company. It’s something that evokes feelings of...
Magendar Rajasekaran
Oct 9, 20183 min read


Why Build Authority Positioning in Your Niche?
Ok, you have built a kickass cloud management, optimization platform. Or you have just built an AI widget with APIs that can connect with...
Magendar Rajasekaran
Oct 9, 20183 min read


Why You Need Marketing Automation To Grow Your Tech Business?
It makes perfect sense to use “human” or “manual” marketing with – your top 20-30 accounts. In theory, this frees you up from the time...
Magendar Rajasekaran
Oct 8, 20184 min read


8 Tech Firm Marketing Activities To Do Every Day
Technology firms marketing is now an umbrella term that encompasses a whole bunch of actions. It’s important to note that the...
Magendar Rajasekaran
Oct 8, 20185 min read


Why Technoprenuers should focus on creating business value?
‘By now, we all know about the “merger of equals,” where Cloudera is acquiring Hortonworks to form the big ‘big data’ technology company....
Magendar Rajasekaran
Oct 6, 20182 min read


Why It’s Easy To Get 80% Share In a Niche Segment?
Peter Theil in his book ‘Zero to One’ wrote, “It’s much better to be the last mover—that is, to make the last great development in a...
Magendar Rajasekaran
Oct 6, 20184 min read


The 12 Accelerators: How To Scale Your Tech Business Fast?
I want to teach you the model that helps us scale your Technology businesses. You could be a System Integrator, Software or Hardware OEM,...
Magendar Rajasekaran
Oct 6, 20188 min read


How to Double Your Tech Business Growth By Simplifying Your Plan?
If your tech business feels heavy and complex, I’ve got some good news for you. The secret to growing your tech business from where it is...
Magendar Rajasekaran
Oct 1, 20183 min read


Why Tech Firms confuse ‘Lead Gen’ and Inbound Marketing?
Most Technopreneurs assume lead generation involves making a bunch of phone calls, meet a few people in the network or hire a...
Magendar Rajasekaran
Sep 29, 20183 min read


What to Look for in a Tech Marketing Agency?
Technopreneurs and tech business leaders still assume that “marketing agency” implies logos, branded brochures, and a fancy website. “In...
Magendar Rajasekaran
Sep 22, 20185 min read


How To Expand a Tech Firm’s Customer Reach
Once technology firms have reached a level of maturity where revenue is consistent and practice (and delivery) is dialed-in, talks of...
Magendar Rajasekaran
Sep 20, 20183 min read


Build Your Own Sales Process and Trust It!
Start answering these questions: 1. Do you have a standardised lead and opportunity management process that has been rolled-out to anyone...
Magendar Rajasekaran
Jul 9, 20184 min read
Why BigMac outsells SAP HANA any day?
Here is an interesting way to explain why SAP continues to struggle to sell HANA, S/4 HANA even after 7 years of pitching it hard to its...
Magendar Rajasekaran
Apr 6, 20181 min read
Why 10,000+ Tech Sellers will miss quota in SEA?
Close to 10,000+ client facing Technology Sellers and Account Managers will miss their quota. You know why? The dreaded SALES STALL is...
Magendar Rajasekaran
Feb 16, 20171 min read
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