Magendar RajasekaranNov 1, 20196 minHow Weak Messaging Can Derail Your Demand Generation?Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
Magendar RajasekaranOct 17, 20195 minDo TechCEOs Get ROI From Marketing?Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
Magendar RajasekaranSep 30, 20193 minShould Tech Firms Consider Re-Branding to Drive New Demand?When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
Magendar RajasekaranSep 29, 20195 minDriving Demand in The US Market Doesn’t Have To Be A PainWell, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
Magendar RajasekaranMay 19, 20193 minWhy Having Clarity Helps Drive Revenue Growth?Anthony’s (not the real name) Company is a provider of Consulting, Advisory and Managed Cloud (AWS and Azure) Services to large...
Magendar RajasekaranMay 15, 20194 minCustomer Buying Journey beats MarTech Anyday!Between a customer first visiting your website or connecting with you in Linkedin and being closed is a journey filled with opportunities...
Magendar RajasekaranJan 15, 20194 minHow can technoprenuers connect revenue strategy to execution plan?With a new year starting the timing is right to shift the focus to executing your revenue strategy with precision and achieving the...
Magendar RajasekaranJan 13, 20191 min6 Steps Mid Size Tech Companies Can Take to 2X Revenues Within 12 MonthsOver past 3 months, we studied 78 small and mid sized tech companies in South East Asia and and this is what we found out. P.S. Whenever...
Magendar RajasekaranOct 8, 20182 minHow to keep Go To Market Strategy simple?I have been observing and working with company companies on how they take their product or service to market. While most have it right to...