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How Weak Messaging Can Derail Your Demand Generation?
Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
Magendar Rajasekaran
Nov 1, 20196 min read


Do TechCEOs Get ROI From Marketing?
Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
Magendar Rajasekaran
Oct 16, 20195 min read


Should Tech Firms Consider Re-Branding to Drive New Demand?
When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
Magendar Rajasekaran
Sep 30, 20193 min read


Driving Demand in The US Market Doesn’t Have To Be A Pain
Well, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
Magendar Rajasekaran
Sep 29, 20195 min read


Why Having Clarity Helps Drive Revenue Growth?
Anthony’s (not the real name) Company is a provider of Consulting, Advisory and Managed Cloud (AWS and Azure) Services to large...
Magendar Rajasekaran
May 19, 20193 min read


Customer Buying Journey beats MarTech Anyday!
Between a customer first visiting your website or connecting with you in Linkedin and being closed is a journey filled with opportunities...
Magendar Rajasekaran
May 14, 20194 min read


How can technoprenuers connect revenue strategy to execution plan?
With a new year starting the timing is right to shift the focus to executing your revenue strategy with precision and achieving the...
Magendar Rajasekaran
Jan 14, 20194 min read


6 Steps Mid Size Tech Companies Can Take to 2X Revenues Within 12 Months
Over past 3 months, we studied 78 small and mid sized tech companies in South East Asia and and this is what we found out. P.S. Whenever...
Magendar Rajasekaran
Jan 12, 20191 min read


How to keep Go To Market Strategy simple?
I have been observing and working with company companies on how they take their product or service to market. While most have it right to...
Magendar Rajasekaran
Oct 8, 20182 min read
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