COVID-19 has been one of the biggest global challenges of our generation. Customer behaviour is changing at a staggering pace, and...

Last week, had coffee with a technopreneur in Singapore. What he said blew me away! After getting to know about his business, the past 6...

#B4BMarketing #PersonalBranding

Here is an interesting way to explain why SAP continues to struggle to sell HANA, S/4 HANA even after 7 years of pitching it hard to its...

Close to 10,000+ client facing Technology Sellers and Account Managers will miss their quota. You know why? The dreaded SALES STALL is...

(Reading time 4 mins. In 2017, let’s be conscious, not be compulsive and mindless in chasing growth. It works.) 2016. Oh, what a year it...

(Reading time 4 mins. Analyse using B4B Wheel to map Microsoft and Satya’s strategy) “Our industry does not respect tradition — it only...

(Reading time 4 mins. Why should you switch your sales philosophy?) Finally, after years of pounding clients with calls, email blasts,...

(Reading time 3 minutes. B4B needs a ‘eco-system’ leader than an ‘ego-centered Alpha Male leader type) How many times you have been to a...

(Reading time – 3 minutes. You will re-consider B2B marketing approach after reading this post) I am sorry to say that, in the recent...

(Reading time 3-4 minutes. Bet, it will make you think) Don’t get swayed by the acronym. There is much more than what meets the eye. If...

(5 minutes. Lengthy and hard hitting with examples.) Couple of weeks ago, my article on Business FOR Business (B4B) resonated well with...

(Reading time 4 minutes. Lengthy but intriguing) Isn’t this a bold idea? What’s in a title? Maybe everything. Something that is very...

As you step into this Monday morning, I am sure that you don’t have to hear more bad news. Slowdown, layoffs, structural job losses,...

It’s Q2 for some companies. Probably end of the year for others. If you are a Sales or Business Development Executive you just have 20...