Leveraging Transformation to Win in the Second Half of 2020 Re-segment your target market. Micro-segment it if required. It’s bit of a...

If COVID-19 has impacted the effectiveness of your outbound sales campaigns, you’re not alone. A lot of TechCEOs are in similar...

It makes perfect sense to use “human” or “manual” marketing with – your top 20-30 accounts. In theory, this frees you up from the time...

Technology firms marketing is now an umbrella term that encompasses a whole bunch of actions. It’s important to note that the...

Teaching Technopreneurs running a $3M tech shop to act like Fortune 500 Silicon Valley enterprise is less of a business switch and more...

Reading time 4 mins. If you are a CEO or entrepreneur of a mid-sized technology firm, this article is for you. Well, here are some...

Start answering these questions: 1. Do you have a standardised lead and opportunity management process that has been rolled-out to anyone...

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