Post Covid, 6 Ways TechCEOs Can Jumpstart Customer Engagement
COVID-19 has been one of the biggest global challenges of our generation. Customer behaviour is changing at a staggering pace, and...
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Magendar Rajasekaran
- Jul 10, 2020
- 1 min
How To Drive Post-Covid demand Acceleration?
Leveraging Transformation to Win in the Second Half of 2020 Re-segment your target market. Micro-segment it if required. It’s bit of a...
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Magendar Rajasekaran
- May 31, 2020
- 4 min
Is Your Sales Mechanics aligned to Post Covid Message?
If COVID-19 has impacted the effectiveness of your outbound sales campaigns, you’re not alone. A lot of TechCEOs are in similar...
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Magendar Rajasekaran
- Apr 3, 2020
- 4 min
Are You Spooked? Don’t.
“This feels like a hell. 2008 seemed manageable” “Will my business survive this? Two of our customers have asked for massive hair cut!”...
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Magendar Rajasekaran
- Mar 22, 2020
- 6 min
10 Steps TechCEOs Should Take To Bounce Back
If a disease can teach wisdom beyond our understanding of how precarious and precious life is, the coronavirus has offered multiple...
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Magendar Rajasekaran
- Mar 20, 2020
- 5 min
What’s The Difference Between Sales & Marketing Content?
As we continue to help Tech firms drive demand and accelerate revenue growth, we’ve have come across many TechCEOs with different levels...
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Magendar Rajasekaran
- Jan 22, 2020
- 3 min
10 Reasons why you should not rely on OEM partner channel?
“Mag’ let’s leech on and use our OEM sales channel to scale our business from $20M to $50M.” Many TechCEOs have this wish of building...
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Magendar Rajasekaran
- Nov 11, 2019
- 5 min
How Can TechCEOs Capitalise On Events To Drive Leads?
B2B Events should be part of any TechCEOs demand generation strategy. We recommend atleast 2 events any growing firm should participate...
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Magendar Rajasekaran
- Nov 1, 2019
- 6 min
How Weak Messaging Can Derail Your Demand Generation?
Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
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Magendar Rajasekaran
- Oct 16, 2019
- 5 min
Do TechCEOs Get ROI From Marketing?
Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
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Magendar Rajasekaran
- Oct 7, 2019
- 5 min
5 Steps Singapore TechCEOs Should Take to Scale Business
Given it’s strategic advantage of location, Gov support, eco-systems and access to technology – why do TechCEOs in Singapore struggle to...
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Magendar Rajasekaran
- Sep 30, 2019
- 3 min
Should Tech Firms Consider Re-Branding to Drive New Demand?
When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
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