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    Search
    Are You Spooked? Don’t.
    Magendar Rajasekaran
    • Apr 4, 2020
    • 4 min

    Are You Spooked? Don’t.

    “This feels like a hell. 2008 seemed manageable” “Will my business survive this? Two of our customers have asked for massive hair cut!”...
    4 views0 comments
    What’s The Difference Between Sales & Marketing Content?
    Magendar Rajasekaran
    • Mar 20, 2020
    • 5 min

    What’s The Difference Between Sales & Marketing Content?

    As we continue to help Tech firms drive demand and accelerate revenue growth, we’ve have come across many TechCEOs with different levels...
    4 views0 comments
    How Weak Messaging Can Derail Your Demand Generation?
    Magendar Rajasekaran
    • Nov 1, 2019
    • 6 min

    How Weak Messaging Can Derail Your Demand Generation?

    Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
    8 views0 comments
    Do TechCEOs Get ROI From Marketing?
    Magendar Rajasekaran
    • Oct 17, 2019
    • 5 min

    Do TechCEOs Get ROI From Marketing?

    Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
    6 views0 comments
    5 Steps Singapore TechCEOs Should Take to Scale Business
    Magendar Rajasekaran
    • Oct 7, 2019
    • 5 min

    5 Steps Singapore TechCEOs Should Take to Scale Business

    Given it’s strategic advantage of location, Gov support, eco-systems and access to technology – why do TechCEOs in Singapore struggle to...
    4 views0 comments
    Should Tech Firms Consider Re-Branding to Drive New Demand?
    Magendar Rajasekaran
    • Sep 30, 2019
    • 3 min

    Should Tech Firms Consider Re-Branding to Drive New Demand?

    When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
    4 views0 comments
    Driving Demand in The US Market Doesn’t Have To Be A Pain
    Magendar Rajasekaran
    • Sep 29, 2019
    • 5 min

    Driving Demand in The US Market Doesn’t Have To Be A Pain

    Well, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
    6 views0 comments
    Sales, Scale And Your Company Valuation
    Magendar Rajasekaran
    • May 25, 2019
    • 5 min

    Sales, Scale And Your Company Valuation

    Sales and scale are important factors in determining a tech firm’s valuation. Though it’s difficult to get this right, it should...
    4 views0 comments
    100 Growth Ideas In 10 Minutes
    Magendar Rajasekaran
    • May 23, 2019
    • 4 min

    100 Growth Ideas In 10 Minutes

    Last week, I with a bunch of technoprenuers from Malaysia, India, Singapore and Philipines. They were all hungry and eager to grow their...
    4 views0 comments
    Why Having Clarity Helps Drive Revenue Growth?
    Magendar Rajasekaran
    • May 19, 2019
    • 3 min

    Why Having Clarity Helps Drive Revenue Growth?

    Anthony’s (not the real name) Company is a provider of Consulting, Advisory and Managed Cloud (AWS and Azure) Services to large...
    6 views0 comments
    10 Reasons Why Technoprenuers Don’t Grow Revenues?
    Magendar Rajasekaran
    • May 18, 2019
    • 6 min

    10 Reasons Why Technoprenuers Don’t Grow Revenues?

    Most of you got into tech business because of the “promise”.   Promise to earn an income. You want to create money freedom for yourself...
    7 views0 comments
    Customer Buying Journey beats MarTech Anyday!
    Magendar Rajasekaran
    • May 15, 2019
    • 4 min

    Customer Buying Journey beats MarTech Anyday!

    Between a customer first visiting your website or connecting with you in Linkedin and being closed is a journey filled with opportunities...
    5 views0 comments
    Setting Sales Goals, Ideals, And The Power Of Make-Believe
    Magendar Rajasekaran
    • Mar 1, 2019
    • 4 min

    Setting Sales Goals, Ideals, And The Power Of Make-Believe

    Success begins with setting goals. Without goals, your team lacks the key elements it needs to win — a direction to follow and the...
    2 views0 comments
    6 Steps Mid Size Tech Companies Can Take to 2X Revenues Within 12 Months
    Magendar Rajasekaran
    • Jan 13, 2019
    • 1 min

    6 Steps Mid Size Tech Companies Can Take to 2X Revenues Within 12 Months

    Over past 3 months, we studied 78 small and mid sized tech companies in South East Asia and and this is what we found out. P.S. Whenever...
    3 views0 comments
    Why You Should Brand Your Tech Business?
    Magendar Rajasekaran
    • Nov 19, 2018
    • 4 min

    Why You Should Brand Your Tech Business?

    Most technopreneurs generally start out by focusing on what they’re good at and what they can sell. This is good and a must. Without an...
    2 views0 comments
    Grow Your Tech Business With One Simple Mindset Shift
    Magendar Rajasekaran
    • Oct 10, 2018
    • 3 min

    Grow Your Tech Business With One Simple Mindset Shift

    Recently, I notice a lot of technopreneurs who glamorize the many roles they play in a company. It’s something that evokes feelings of...
    3 views0 comments
    Why Build Authority Positioning in Your Niche?
    Magendar Rajasekaran
    • Oct 9, 2018
    • 3 min

    Why Build Authority Positioning in Your Niche?

    Ok, you have built a kickass cloud management, optimization platform. Or you have just built an AI widget with APIs that can connect with...
    4 views0 comments
    Why You Need Marketing Automation To Grow Your Tech Business?
    Magendar Rajasekaran
    • Oct 8, 2018
    • 4 min

    Why You Need Marketing Automation To Grow Your Tech Business?

    It makes perfect sense to use “human” or “manual” marketing with – your top 20-30 accounts. In theory, this frees you up from the time...
    3 views0 comments
    8 Tech Firm Marketing Activities To Do Every Day
    Magendar Rajasekaran
    • Oct 8, 2018
    • 5 min

    8 Tech Firm Marketing Activities To Do Every Day

    Technology firms marketing is now an umbrella term that encompasses a whole bunch of actions. It’s important to note that the...
    2 views0 comments
    Three Metrics Technopreneurs Must Track for Success
    Magendar Rajasekaran
    • Oct 7, 2018
    • 4 min

    Three Metrics Technopreneurs Must Track for Success

    Most Technopreneurs don’t define success. They define what success is not. Instead of focusing on the things they can control to build...
    4 views0 comments
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