Are You Spooked? Don’t.
“This feels like a hell. 2008 seemed manageable” “Will my business survive this? Two of our customers have asked for massive hair cut!”...
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Magendar Rajasekaran
- Mar 20, 2020
- 5 min
What’s The Difference Between Sales & Marketing Content?
As we continue to help Tech firms drive demand and accelerate revenue growth, we’ve have come across many TechCEOs with different levels...
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Magendar Rajasekaran
- Nov 1, 2019
- 6 min
How Weak Messaging Can Derail Your Demand Generation?
Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
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Magendar Rajasekaran
- Oct 16, 2019
- 5 min
Do TechCEOs Get ROI From Marketing?
Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
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Magendar Rajasekaran
- Oct 7, 2019
- 5 min
5 Steps Singapore TechCEOs Should Take to Scale Business
Given it’s strategic advantage of location, Gov support, eco-systems and access to technology – why do TechCEOs in Singapore struggle to...
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Magendar Rajasekaran
- Sep 30, 2019
- 3 min
Should Tech Firms Consider Re-Branding to Drive New Demand?
When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
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Magendar Rajasekaran
- Sep 29, 2019
- 5 min
Driving Demand in The US Market Doesn’t Have To Be A Pain
Well, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
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Magendar Rajasekaran
- May 25, 2019
- 5 min
Sales, Scale And Your Company Valuation
Sales and scale are important factors in determining a tech firm’s valuation. Though it’s difficult to get this right, it should...
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Magendar Rajasekaran
- May 22, 2019
- 4 min
100 Growth Ideas In 10 Minutes
Last week, I with a bunch of technoprenuers from Malaysia, India, Singapore and Philipines. They were all hungry and eager to grow their...
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Magendar Rajasekaran
- May 19, 2019
- 3 min
Why Having Clarity Helps Drive Revenue Growth?
Anthony’s (not the real name) Company is a provider of Consulting, Advisory and Managed Cloud (AWS and Azure) Services to large...
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Magendar Rajasekaran
- May 18, 2019
- 6 min
10 Reasons Why Technoprenuers Don’t Grow Revenues?
Most of you got into tech business because of the “promise”. Promise to earn an income. You want to create money freedom for yourself...
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Magendar Rajasekaran
- May 14, 2019
- 4 min
Customer Buying Journey beats MarTech Anyday!
Between a customer first visiting your website or connecting with you in Linkedin and being closed is a journey filled with opportunities...
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Magendar Rajasekaran
- Mar 1, 2019
- 4 min
Setting Sales Goals, Ideals, And The Power Of Make-Believe
Success begins with setting goals. Without goals, your team lacks the key elements it needs to win — a direction to follow and the...
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Magendar Rajasekaran
- Jan 12, 2019
- 1 min
6 Steps Mid Size Tech Companies Can Take to 2X Revenues Within 12 Months
Over past 3 months, we studied 78 small and mid sized tech companies in South East Asia and and this is what we found out. P.S. Whenever...
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Magendar Rajasekaran
- Nov 18, 2018
- 4 min
Why You Should Brand Your Tech Business?
Most technopreneurs generally start out by focusing on what they’re good at and what they can sell. This is good and a must. Without an...
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Magendar Rajasekaran
- Oct 9, 2018
- 3 min
Grow Your Tech Business With One Simple Mindset Shift
Recently, I notice a lot of technopreneurs who glamorize the many roles they play in a company. It’s something that evokes feelings of...
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Magendar Rajasekaran
- Oct 9, 2018
- 3 min
Why Build Authority Positioning in Your Niche?
Ok, you have built a kickass cloud management, optimization platform. Or you have just built an AI widget with APIs that can connect with...
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Magendar Rajasekaran
- Oct 8, 2018
- 4 min
Why You Need Marketing Automation To Grow Your Tech Business?
It makes perfect sense to use “human” or “manual” marketing with – your top 20-30 accounts. In theory, this frees you up from the time...
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Magendar Rajasekaran
- Oct 8, 2018
- 5 min
8 Tech Firm Marketing Activities To Do Every Day
Technology firms marketing is now an umbrella term that encompasses a whole bunch of actions. It’s important to note that the...
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Magendar Rajasekaran
- Oct 7, 2018
- 4 min
Three Metrics Technopreneurs Must Track for Success
Most Technopreneurs don’t define success. They define what success is not. Instead of focusing on the things they can control to build...
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