Magendar RajasekaranApr 4, 20204 minAre You Spooked? Don’t.“This feels like a hell. 2008 seemed manageable” “Will my business survive this? Two of our customers have asked for massive hair cut!”...
Magendar RajasekaranMar 20, 20205 minWhat’s The Difference Between Sales & Marketing Content?As we continue to help Tech firms drive demand and accelerate revenue growth, we’ve have come across many TechCEOs with different levels...
Magendar RajasekaranNov 1, 20196 minHow Weak Messaging Can Derail Your Demand Generation?Have you wondered why potential prospects walk away from your Tech firm without buying? Do you know why your demand generation campaign...
Magendar RajasekaranOct 17, 20195 minDo TechCEOs Get ROI From Marketing?Propelling a company forward is lonely, and TechCEOs/ founders have to make difficult decisions every day with limited time, resources...
Magendar RajasekaranOct 7, 20195 min5 Steps Singapore TechCEOs Should Take to Scale BusinessGiven it’s strategic advantage of location, Gov support, eco-systems and access to technology – why do TechCEOs in Singapore struggle to...
Magendar RajasekaranSep 30, 20193 minShould Tech Firms Consider Re-Branding to Drive New Demand?When we work with TechCEO of established mid-sized businesses on demand generation issues, we have come across another key area that has...
Magendar RajasekaranSep 29, 20195 minDriving Demand in The US Market Doesn’t Have To Be A PainWell, here are some quotes from TechCEOs who sell into the US market. “Our sales qualified leads from the US market are abysmally low”...
Magendar RajasekaranMay 25, 20195 minSales, Scale And Your Company ValuationSales and scale are important factors in determining a tech firm’s valuation. Though it’s difficult to get this right, it should...
Magendar RajasekaranMay 23, 20194 min100 Growth Ideas In 10 MinutesLast week, I with a bunch of technoprenuers from Malaysia, India, Singapore and Philipines. They were all hungry and eager to grow their...
Magendar RajasekaranMay 19, 20193 minWhy Having Clarity Helps Drive Revenue Growth?Anthony’s (not the real name) Company is a provider of Consulting, Advisory and Managed Cloud (AWS and Azure) Services to large...
Magendar RajasekaranMay 18, 20196 min10 Reasons Why Technoprenuers Don’t Grow Revenues?Most of you got into tech business because of the “promise”. Promise to earn an income. You want to create money freedom for yourself...
Magendar RajasekaranMay 15, 20194 minCustomer Buying Journey beats MarTech Anyday!Between a customer first visiting your website or connecting with you in Linkedin and being closed is a journey filled with opportunities...
Magendar RajasekaranMar 1, 20194 minSetting Sales Goals, Ideals, And The Power Of Make-BelieveSuccess begins with setting goals. Without goals, your team lacks the key elements it needs to win — a direction to follow and the...
Magendar RajasekaranJan 13, 20191 min6 Steps Mid Size Tech Companies Can Take to 2X Revenues Within 12 MonthsOver past 3 months, we studied 78 small and mid sized tech companies in South East Asia and and this is what we found out. P.S. Whenever...
Magendar RajasekaranNov 19, 20184 minWhy You Should Brand Your Tech Business?Most technopreneurs generally start out by focusing on what they’re good at and what they can sell. This is good and a must. Without an...
Magendar RajasekaranOct 10, 20183 minGrow Your Tech Business With One Simple Mindset ShiftRecently, I notice a lot of technopreneurs who glamorize the many roles they play in a company. It’s something that evokes feelings of...
Magendar RajasekaranOct 9, 20183 minWhy Build Authority Positioning in Your Niche?Ok, you have built a kickass cloud management, optimization platform. Or you have just built an AI widget with APIs that can connect with...
Magendar RajasekaranOct 8, 20184 minWhy You Need Marketing Automation To Grow Your Tech Business?It makes perfect sense to use “human” or “manual” marketing with – your top 20-30 accounts. In theory, this frees you up from the time...
Magendar RajasekaranOct 8, 20185 min8 Tech Firm Marketing Activities To Do Every DayTechnology firms marketing is now an umbrella term that encompasses a whole bunch of actions. It’s important to note that the...
Magendar RajasekaranOct 7, 20184 minThree Metrics Technopreneurs Must Track for SuccessMost Technopreneurs don’t define success. They define what success is not. Instead of focusing on the things they can control to build...