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Why It’s Easy To Get 80% Share In a Niche Segment?
Peter Theil in his book ‘Zero to One’ wrote, “It’s much better to be the last mover—that is, to make the last great development in a...
Magendar Rajasekaran
Oct 6, 20184 min read


The 12 Accelerators: How To Scale Your Tech Business Fast?
I want to teach you the model that helps us scale your Technology businesses. You could be a System Integrator, Software or Hardware OEM,...
Magendar Rajasekaran
Oct 6, 20188 min read


How to Double Your Tech Business Growth By Simplifying Your Plan?
If your tech business feels heavy and complex, I’ve got some good news for you. The secret to growing your tech business from where it is...
Magendar Rajasekaran
Oct 1, 20183 min read


Why Tech Firms confuse ‘Lead Gen’ and Inbound Marketing?
Most Technopreneurs assume lead generation involves making a bunch of phone calls, meet a few people in the network or hire a...
Magendar Rajasekaran
Sep 29, 20183 min read


Hello Technopreneur, who is your type A client?
Who Is Your Ideal Type A Client? Knowing about all the different types of clients is an important factor in deciding the kind of Tech...
Magendar Rajasekaran
Sep 22, 20186 min read


What to Look for in a Tech Marketing Agency?
Technopreneurs and tech business leaders still assume that “marketing agency” implies logos, branded brochures, and a fancy website. “In...
Magendar Rajasekaran
Sep 22, 20185 min read


How To Expand a Tech Firm’s Customer Reach
Once technology firms have reached a level of maturity where revenue is consistent and practice (and delivery) is dialed-in, talks of...
Magendar Rajasekaran
Sep 20, 20183 min read


Top 4 Sales Challenges in Mid Size Technology Firms
Reading time 4 mins. If you are a CEO or entrepreneur of a mid-sized technology firm, this article is for you. Well, here are some...
Magendar Rajasekaran
Jul 20, 20186 min read


Is Your Sales Team Bridging The Value Gap?
If you are a sales leader, I am sure you are hearing a lot of these from your sellers right now. “Clients are indecisive. They can’t make...
Magendar Rajasekaran
Jul 17, 20183 min read


Why Segment Accounts to Accelerate Sales?
Recently, I met up with 10 technology P&L leaders and asked them what ‘Sales Enablement’ meant to them? Over half of them responded that...
Magendar Rajasekaran
Jul 14, 20182 min read


Why the link between marketing and sales teams break?
Smarketing, where marketing and sales work as one dream team, sounds so simple yet it ain’t! Your revenue engine works best when Sales...
Magendar Rajasekaran
Jul 12, 20182 min read


Build Your Own Sales Process and Trust It!
Start answering these questions: 1. Do you have a standardised lead and opportunity management process that has been rolled-out to anyone...
Magendar Rajasekaran
Jul 9, 20184 min read
Good Stress Vs Bad Stress in Selling
Sellers often chase targets and try to achieve sales objectives in their job. Often they succumb to burn outs, lows and struggle to get...
Magendar Rajasekaran
Apr 6, 20181 min read


B4B Sales Agility Workshop at S&I Systems
It was fantastic to see sellers at S&I System make an intentional mind shift and ready to move from SLA driven features and function...
Magendar Rajasekaran
Apr 6, 20181 min read
Why 10,000+ Tech Sellers will miss quota in SEA?
Close to 10,000+ client facing Technology Sellers and Account Managers will miss their quota. You know why? The dreaded SALES STALL is...
Magendar Rajasekaran
Feb 16, 20171 min read
Can Small Technology Players beat the Big Guys?
Happy Chinese New Year folks. Over the past year, I have been talking to many CEOs of small and mid sized technology companies in South...
Magendar Rajasekaran
Jan 26, 20171 min read


Be Conscious, Not Compulsive in Selling
(Reading time 4 mins. In 2017, let’s be conscious, not be compulsive and mindless in chasing growth. It works.) 2016. Oh, what a year it...
Magendar Rajasekaran
Jan 23, 20176 min read


B4B Selling loves customer experience
(Reading time 4 mins. Why should you switch your sales philosophy?) Finally, after years of pounding clients with calls, email blasts,...
Magendar Rajasekaran
Dec 26, 20165 min read


Why B4B Selling is the way to go?
(Reading time 3-4 minutes. Bet, it will make you think) Don’t get swayed by the acronym. There is much more than what meets the eye. If...
Magendar Rajasekaran
Dec 26, 20165 min read


Are you a B2B or B4B company?
(5 minutes. Lengthy and hard hitting with examples.) Couple of weeks ago, my article on Business FOR Business (B4B) resonated well with...
Magendar Rajasekaran
Dec 26, 20169 min read
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