Who Is Your Ideal Type A Client? Knowing about all the different types of clients is an important factor in deciding the kind of Tech...

Technopreneurs and tech business leaders still assume that “marketing agency” implies logos, branded brochures, and a fancy website. “In...

Once technology firms have reached a level of maturity where revenue is consistent and practice (and delivery) is dialed-in, talks of...

Reading time 4 mins. If you are a CEO or entrepreneur of a mid-sized technology firm, this article is for you. Well, here are some...

Recently, I met up with 10 technology P&L leaders and asked them what ‘Sales Enablement’ meant to them? Over half of them responded that...

Smarketing, where marketing and sales work as one dream team, sounds so simple yet it ain’t! Your revenue engine works best when Sales...

Start answering these questions: 1. Do you have a standardised lead and opportunity management process that has been rolled-out to anyone...

#B4BMarketing #PersonalBranding

(Reading time – 3 minutes. You will re-consider B2B marketing approach after reading this post) I am sorry to say that, in the recent...