(Reading time 4 minutes. Lengthy but intriguing)
Isn’t this a bold idea?
What’s in a title? Maybe everything.
Something that is very personal and possibly deep. A worldview that can shift our thinking and inspires us to do few things totally different.
Nah. How can that be? How is it possible?
How can you change a word, a preposition, ‘to‘ and replace it with ‘for‘ and call it a game changer?
We have seen it all. Haven’t we all been in business far too long to be moved by play of words. A small change from ‘To’ to ‘For’ means nothing.
Well, I don’t think so. I will tell you why in a moment.
Here is the bold idea again: ‘B2B is dead. B4B is born‘.