Branding your tech

Why You Should Brand Your Tech Business?

Most technopreneurs generally start out by focusing on what they’re good at and what they can sell. This is good and a must. Without an MVP you are not going anywhere.

But once your business gets to a $500K or even better $1M per annum mark, you will need a good brand strategy.

If you don’t have a brand, then you just have a service or product without a real vision or identity. It is often commoditised in a noisy marketplace. Unless you are an AirBnB or an Uber!

You’re pretty much just selling stuff. (And you feel like your services are more than just stuff, right?) Without creating a brand strategy, your business has nothing to guide it on a path towards long-term impact and success.

So what exactly is a brand strategy?

A brand strategy encompasses the characteristics, attributes, personality, and core essence of a business. It’s what helps your business make an impact and build a culture and following beyond your services.

You might be asking, do I need a brand for a $1M business?

Not everyone thinks of starting with a brand strategy when they first launch into business, but having the right strategy in place will make building your business, attracting clients, and positioning your services so much easier.

A brand strategy consists of a number of elements such as your voice, style, promise, message, story, values, vision, identity, and target audience.

Most technopreneurs tend to skip over everything and jump straight to their identity and target audience. However, the other, sometimes-less-tangible elements of your brand play a large part in shaping how your target audience perceives you, connects with you, and feels about becoming your potential client. As all of these emotions are crucial when it comes to building a brand, don’t overlook these other important branding elements.

An effective brand strategy is essentially your guide to influencing your target audience’s opinion of who you are, what you’re about, why they should care, and how you can help them.

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Growth Technoprenuer

Grow Your Tech Business With One Simple Mindset Shift

Recently, I notice a lot of technopreneurs who glamorize the many roles they play in a company. It’s something that evokes feelings of pride and honor in them.

“I have so many roles.”

“I’m responsible for the sales, marketing, accounting, and the client work.”

“I’m executing it all.”

If your main goal is the “freedom to create big impact, value and succeed”, is this the most efficient way to be handling your tech business?

The ability to possess a more lucrative high-value tech business AND more personal time.

If this resonates with you, then I’ll affirm that taking on more roles is not the way to go.

As a matter of fact, the #1 operating principle in my business is to fire myself.

The fewer roles I play, the more I can act as the owner of the business instead of playing the role of the employee.

The majority of technopreneurs have not really processed this. They become attached to their business and tend to believe that the business and themselves are synonymous.

In reality, playing the role of the owner is the main ingredient in creating real asset value in their business.

For the sake of practicality, you’re probably playing a myriad of roles today. You might be playing the roles that handle selling, marketing, financing, billing, client work etc. 

To fire yourself efficiently, it is necessary to find opportunities for other people to fulfill the roles you have been playing.

Not long ago, I held a Tech Business Seminar where I organize a chart displaying what a tech business looks like. Every responsibility of the firm is listed alongside the name of the person responsible for it – similar to roles in a company such as a CEO, COO, VP of Marketing, VP of sales, etc.

This is applicable to every tech business.

Regardless if you’re a solopreneur with limited to no staff or a tech firm with over a hundred people, the organizational structure is tantamount. However, a technopreneur in a smaller firm might face the challenge of playing more roles in their business compared to one in a larger firm.

Let’s say your name is listed next to all the responsibilities. You play the role of the owner, CEO, VP of finance, and VP of Sales and Marketing. It’s all displayed in front of you. Seeing it visually represented helps you see which tasks you can get others to take on, thereby reducing the number of roles you play.

Here’s what I’d like you to do: List out all the tasks you are responsible for in your business at this moment and question, “ Can I fire myself from that task?”.

Seeing it visually represented allows you to have a clearer picture of who has what responsibility in your business. Thereby allowing you to delegate many of your roles to other people.

In our coaching program, we utilize a process called Delegation Liberation. It helps technopreneurs figure out the most efficient way to delegate tasks so that the result is done to highest quality standards. It gives you the freedom to relieve yourself from the responsibilities associated with the operations sector of your business.

I highly recommend technopreneurs to think along these lines.

How can you play the role of the owner instead of an employee?


P.S. Whenever you’re ready… here are 3 ways I can help you grow your tech business :

1.   Grab a free copy of useful stuff that can help you grow your tech business. More in our blog.

4 Ways to Position Your Tech Business to Attract More Clients Click here.

3 Mistakes to Avoid In Your Tech Business To Grow Revenue Click here.

2.   Schedule a 15 Minute assessment call with us – Click here.

We have worked with a bunch of tech companies and have offered them systems, strategies and coaching to attract and convert clients. We help you install sales and marketing systems that automate stuff and help flood leads and drive higher revenues and margins. Talk to us.

3.    Join our Techcelerate Implementation Program and be a Case Study

I’m putting together a new coaching case study group at Techcelerate this month… stay tuned for details. If you’d like to work with us on your client-getting and scale plans… just reply to this message and put “Case Study” in the subject line.

Life is short. Take action now and grow. Best Wishes.


Why Build Authority Positioning in Your Niche?

Ok, you have built a kickass cloud management, optimization platform. Or you have just built an AI widget with APIs that can connect with gazillion apps.

Now, who knows you in the cloud or AI industry?

Have you established your presence at least in your target market?

If you are not systematically and methodically establishing yourself as an authority, at least in your target market, you are ignoring the true power behind the marketplace. This is the axiom behind authority marketing.

As a technopreneur, if your firm is not able to sharply differentiate itself from others around you, you are just another company in the mix.

But if you do, then you are on your way to becoming an authority in your niche or chosen field.

An authority has all the knowledge stored away. An authority who disperses his or her knowledge in a way that people rely on and seek is a celebrity.

Authority positioning affords your business to leverage its experience to gain an elevated expert status within the specialized confines of their industry. You become an educator and advocate for the success of those who rely on you;

then, your audience can find (and trust) you.


Fast-Tracking Your Authority

Strategies used to optimize your position as an expert celebrity include highlighting local (or regional) press, writing books and other authoritative and informative materials, and distributing your writing so that it becomes widely available.

You must provide your target audience with so much content and proof, showing that you understand and empathize with their needs, so that you are the only choice in their minds. This could be done by being interviewed on podcasts your target audience listens to, or even starting your own podcast so you can open huge doors of opportunity for your business by interviewing influencers in your industry.

For example, one of my clients, for whom I’ve helped position a youtube strategy, has told me that their youtube is now syndicated on different platforms, increasing its exposure. My client also uses the platform to approach prospects with the ask to interview them, opening the door for future conversations about my client’s expert services.


Think about this: If you were looking for a Digital firm to help your business get closer to cosmetics users who are predominantly teenage girls, how would you make your decision?

With the first Digital company, you meet them at your local tech group and think they pretty friendly, at least from what you can see in early morning networking meetings!

With the second Digital firm, you notice they were recently featured in your local chamber of commerce retail summit, wrote a popular ebook on how to structure user experience (UX) for omnichannel retail consumers and has a weekly podcast you listen to about recent developments in retail technology.

Who would you choose?

Both may do a fabulous job, but we are all so busy that we tend to make decisions based on who seems to be the most qualified, and this is tied to visibility. In fact, the accountant who has established himself as an authority has vastly improved his “perceived value” in the marketplace.


Placement And Positioning

In the real world of business, I have found that respect comes not from media savviness but from the ability to make your knowledge into something useful for others. The primary way business owners can generate widespread respect for their authority is through understanding the technology and methods they work with and generating solutions from them.

Being able to generate and distribute applications for what you know will garner substantial unassailable value.

Authoritative entrepreneurs must display not only a tolerance but a thirst for change. When others are unsure of their response to change, the authoritative business owner must maintain a consistent viewpoint that portrays a protocol in place to allow change to be integrated into the business.

Look for ways to document your knowledge. It may be recording your thoughts with your phone about a specific problem you recently solved for a client. Guess what you can do with that?

Transcribe the recording and repurpose it into a blog post, your next email update to your clients, a social media post — the list goes on! See how easy this can be? But the first step is getting started and deciding to keep it up, even if it’s only once a month!

Remember: Building your authority should be your No. 1 priority.

Marketing Automation

Why You Need Marketing Automation To Grow Your Tech Business?

It makes perfect sense to use “human” or “manual” marketing with – your top 20-30 accounts. In theory, this frees you up from the time vampires who are sucking your time away with marketing that probably won’t have a good return on investment.

But, what about the rest of your clients and prospects from various other sources? How do you nurture your relationships with them? This is where we turn to the other method of marketing. We’ll use automation to market to the rest of our list.

We start by thinking about the people on our list as our “flock”. We need to move beyond seeing clients simply as contacts and start seeing them as relationships that need nurturing. These are relationships that we are responsible for.

Why? Because these are the relationships that will bring us the most business. These people will help us, by us helping them.

When some technopreneurs market to their contacts, they can “burn the list”. This is basically sending out a bunch of useless garbage to your contacts, causing them to not want to hear from you. To leave the list.

We want to get away from this model by creating a consistently valuable experience for your flock so that they can be guided by you when they face a problem that you can help them with.

Think: when you send your flock some marketing, are you helping educate them? Are you building relationships by sharing in personal things about you? If neither of those are true, then reassess the marketing campaign.

You’re helping to shepherd them to a good solution whenever a solution that you offer is there. If you’re not the right solution, that means helping them find the right solution.

Twenty years ago you could get by without automated marketing simply because nobody had it. Today, with all of the things people can give their attention to (let’s call those distractions), it’s impossible to be effective at marketing without using both people and automation.

Why do you need both manual and automated marketing? Let’s take a look at what each one looks like if used on its own.

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