Grow Your Tech Business With One Simple Mindset Shift
Recently, I notice a lot of technopreneurs who glamorize the many roles they play in a company. It’s something that evokes feelings of pride and honor in them.
“I have so many roles.”
“I’m responsible for the sales, marketing, accounting, and the client work.”
“I’m executing it all.”
If your main goal is the “freedom to create big impact, value and succeed”, is this the most efficient way to be handling your tech business?
The ability to possess a more lucrative high-value tech business AND more personal time.
If this resonates with you, then I’ll affirm that taking on more roles is not the way to go.
As a matter of fact, the #1 operating principle in my business is to fire myself.
The fewer roles I play, the more I can act as the owner of the business instead of playing the role of the employee.
The majority of technopreneurs have not really processed this. They become attached to their business and tend to believe that the business and themselves are synonymous.
In reality, playing the role of the owner is the main ingredient in creating real asset value in their business.
For the sake of practicality, you’re probably playing a myriad of roles today. You might be playing the roles that handle selling, marketing, financing, billing, client work etc.
To fire yourself efficiently, it is necessary to find opportunities for other people to fulfill the roles you have been playing.
Not long ago, I held a Tech Business Seminar where I organize a chart displaying what a tech business looks like. Every responsibility of the firm is listed alongside the name of the person responsible for it – similar to roles in a company such as a CEO, COO, VP of Marketing, VP of sales, etc.
This is applicable to every tech business.
Regardless if you’re a solopreneur with limited to no staff or a tech firm with over a hundred people, the organizational structure is tantamount. However, a technopreneur in a smaller firm might face the challenge of playing more roles in their business compared to one in a larger firm.
Let’s say your name is listed next to all the responsibilities. You play the role of the owner, CEO, VP of finance, and VP of Sales and Marketing. It’s all displayed in front of you. Seeing it visually represented helps you see which tasks you can get others to take on, thereby reducing the number of roles you play.
Here’s what I’d like you to do: List out all the tasks you are responsible for in your business at this moment and question, “ Can I fire myself from that task?”.
Seeing it visually represented allows you to have a clearer picture of who has what responsibility in your business. Thereby allowing you to delegate many of your roles to other people.
In our coaching program, we utilize a process called Delegation Liberation. It helps technopreneurs figure out the most efficient way to delegate tasks so that the result is done to highest quality standards. It gives you the freedom to relieve yourself from the responsibilities associated with the operations sector of your business.
I highly recommend technopreneurs to think along these lines.
How can you play the role of the owner instead of an employee?
P.S. Whenever you’re ready… here are 3 ways I can help you grow your tech business :
1. Grab a free copy of useful stuff that can help you grow your tech business. More in our blog.
4 Ways to Position Your Tech Business to Attract More Clients Click here.
3 Mistakes to Avoid In Your Tech Business To Grow Revenue Click here.
2. Schedule a 15 Minute assessment call with us – Click here.
We have worked with a bunch of tech companies and have offered them systems, strategies and coaching to attract and convert clients. We help you install sales and marketing systems that automate stuff and help flood leads and drive higher revenues and margins. Talk to us.
3. Join our Techcelerate Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Techcelerate this month… stay tuned for details. If you’d like to work with us on your client-getting and scale plans… just reply to this message and put “Case Study” in the subject line.
Life is short. Take action now and grow. Best Wishes.